Capital IP completes $22 million structured debt investment in Questback

October 19, 2016

Capital IP Investment Partners (“Capital IP”) announced today that it has completed a $22 million structured debt investment in Questback AS (“Questback”). Questback, headquartered in Oslo, Norway, is Europe’s leading supplier of Software-as-a-Service (SaaS) solutions for Enterprise Feedback, Employee Engagement and Customer Experience. The financing will be used to advance Questback’s further growth in the enterprise markets of the U.S., U.K. and Central Europe as well as to broaden its enterprise product offering.

“We have an extremely strong footprint in Europe, and we are now expanding aggressively in North America with our market-leading offering. We will expand our go-to-market organization in the U.S., UK and Central Europe and also further strengthen our technology platform. We continue to see that digitalization, innovation and hyper-competition are disrupting our customers’ business and driving increased demand for feedback” said Frank Møllerop, CEO of Questback.

“The Questback team has successfully built a strong and diversified feedback business that has been deployed by over 5,000 companies and a third of the Forbes 100.  We are delighted to partner with Frank and his team to help accelerate the next phase of the company’s growth. The combination of Questback’s unique presence across Europe, leading multi-tenant SaaS platform, long-term relationships with global customers and partners, and highly experienced management team was a compelling thesis for Capital IP,” said Riyad Shahjahan, Partner at Capital IP.

About Questback:

Questback is a global leader in enterprise feedback management with more than 5,000 customers world-wide using its solutions for gathering, analysing and acting on business-critical information. Questback’s customers improve their top-line and organizational efficiency by improving the customer and employee experience. Like Questback, its customers believe that people and businesses need feedback to learn and grow, and Questback’s technology allows companies to capture this wisdom from customers, employees and the markets. Please see for more information.

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